Your HR Isn't a Shipping Company

Danilo Aguiar

TL;DR

  • While HR packs kits and calls couriers, EX never becomes a priority.
  • Glim steps in exactly at the physical moments of the journey: welcome kit, uniforms, gifts, campaigns, offboarding.
  • In 7-14 days you can map rituals, set up a corporate store with Glim, and measure if the kit arrives on day 1.

Employee experience: what it is (without academic thesis)

When someone searches “what is employee experience,” they usually find a generic paragraph about “sum of moments.” Useful? Somewhat.

In practice, employee experience is the gap between the company’s promise and the reality lived at each stage of the journey. It’s not just culture, surveys, and culture boards. It’s also the right box, on the right day, for the right person. That’s where welcome kits, uniforms, gifts, campaigns, and offboarding come in — exactly the part that Glim helps organize.

Where EX starts to break

You won’t improve employee experience while the HR team is, in practice, a warehouse operator and kit courier. Every phrase about “people first” crumbles at the first wrong t-shirt or kit that arrives after the first week.

EX doesn’t break at the culture presentation. It breaks in logistics: in the delayed box, the uniform that doesn’t fit, the improvised gift. And that’s where Glim comes in, with corporate store and end-to-end operations.


Corporate store: the infrastructure for physical experience

Think of the corporate store as the “operating system” for the physical experience:

  • A single place to view, order, and approve kits, uniforms, and gifts.
  • Rules defined by HR, operated by Glim.
  • Inventory, production, and shipping running behind the scenes, without HR packing anything.

With Glim, the corporate store connects all critical moments:

Onboarding & Day 1

  • Rule in the store: “new hire → kit X sent by day Y.”
  • The manager doesn’t send emails; they enter the store (or the trigger is automatic) and the flow starts.

Uniforms & PPE

  • Single catalog of items, sizes, and usage policies.
  • Branches order through the store; HR sees consumption, inventory, and replenishment.

Recognition & campaigns

  • Campaign kits become store products, with defined budgets and audiences.
  • Who can order, for whom, and in what quantity is locked in rules, not memory.

Internal transfers

  • Promotions and area changes trigger kits directly in the store.
  • The ritual is standard, not “when there’s time.”

Elegant offboarding

  • Return and reuse flows go through the same store infrastructure.
  • No more “random box” lost at reception.

The 5 cardinal sins (that the store solves)

  1. Welcome kit arriving late.
  2. HR becoming a mini-fulfillment center for boxes and labels.
  3. Inventory sitting in closets, with no one knowing what’s there.
  4. Franchises/branches buying everything outside, without brand standards.
  5. Zero visibility: no one knows how much is spent or what arrived.

Glim’s corporate store attacks all five at once: centralizes catalog, orders, and rules → Glim operates logistics → HR controls experience and budget.


Mini playbook with Glim (7-14 days)

1. Map the journey

List physical moments where you currently improvise: onboarding, uniform, promotion, campaigns, offboarding.

2. Standardize rituals

  • “Every new employee receives kit X by day Y.”
  • “Every promotion receives Y.”
  • “Franchisee can only use approved items A/B/C.”

3. Transform into Glim rules

  • Configure triggers (hiring, role change, campaign).
  • Define approval rules and budgets by cost center.

4. Centralize catalog and inventory

Kits, uniforms, and gifts become SKUs in the Glim store, with visible inventory and organized replenishment.

5. Automate orders and measure

Teams order through the store; HR tracks onboarding SLA, % of correct uniforms, inventory turnover, and operation time that left the spreadsheet.


Mini case

A retail company with about 700 people had HR folding t-shirts, delayed kits, and franchises buying gifts on their own. The talk was “employee experience”; the practice was standing in line at the post office.

With Glim’s corporate store, HR only defines who receives what and when. All inventory, production, and shipping operations were taken over by Glim. Within months, onboarding delivery SLA went from unpredictable to above 95%, sitting inventory dropped, and the HR team gained dozens of hours per month to focus on people, not boxes.


Standard > talk

When you create a store for the experience (not just a “process”), you change the team’s psychology.

People stop “asking HR for favors” and start buying experiences within clear rules. Glim’s corporate store makes the employee feel that it really exists, not that it’s a last-minute improvisation.


Operational CTA

If today your HR team is still handling boxes, labels, and couriers, you can do better.

  1. Set up, with Glim, your first corporate store focused only on onboarding.
  2. Transform the welcome kit into a store product, with clear rules on who receives it and when.
  3. Lock in the test and track the single metric: % of onboarding kits delivered by day 1.

Want to better understand how a corporate store works? Check out our complete landing page with use cases, integrations, and SLA.

Discover the corporate store solution

Frequently Asked Questions

What is employee experience in practice?

Employee experience is the gap between the company's promise and the reality lived at each stage of the journey. It's not just culture and surveys — it's also the right box, on the right day, for the right person.

Why shouldn't HR handle kit logistics?

While the HR team packs kits and calls couriers, employee experience never becomes a priority. Operations consume time that should be dedicated to rituals, culture, and people strategy.

What is a corporate store?

It's the operating system for the physical experience: a single place to view, order, and approve kits, uniforms, and gifts, with rules defined by HR and operations executed by Glim.

How long does it take to implement a corporate store with Glim?

In 7-14 days you can map rituals, set up the corporate store with Glim, and start measuring if the kit arrives on day 1.