Corporate Store: How to Reduce Turnover and Engage Employees

Let’s talk about corporate gifts.

You know that closet full of pens, old t-shirts, and water bottles nobody wants? That’s money thrown away. And worse: your HR is spending HOURS coordinating this mess when they could be doing more important things.

But wait! There’s a solution that will transform this chaos into an engagement and retention machine. And the best part: with numbers that will make your CFO smile.

FUN FACT: The Brazilian corporate gift market moves R$ 3.1 BILLION per year. Yes, BILLIONS! That’s 194 million gifts sold annually in the country, according to the LTP “Brazilian Gift Sector 2024” Report.

About this guide: Glim helps Brazilian companies like Stone, Uber, Petrobras, and Samsung transform corporate gifts into engagement programs. In this article, we share what we learned building corporate stores for brands of all sizes — from common mistakes to strategies that really work.

THE PROBLEM: Brazil World Champion… of Turnover

Before talking about the solution, let’s face Brazilian reality head-on. And it’s not pretty.

The scary number:

56% — Brazil’s turnover rate - THE HIGHEST IN THE WORLD!

According to Robert Half with CAGED data, Brazil leads the world ranking of employee turnover. This means more than half of your employees leave every year. We surpass even the UK (43%), France (51%), and Belgium (45%).

Translation: for every 2 employees you hire, 1 leaves in less than 12 months. It’s like filling a leaky bucket.

How much does this cost your company?

Hold on to this number:

50% to 200% of annual salary to REPLACE A SINGLE employee

Let’s do a quick calculation. A company with 150 employees, average salary of R$ 5,000 and 6.6% monthly turnover can lose R$ 154,000 per year just from turnover.

This includes:

• Recruitment and selection
• New employee training
• Lost productivity while the person learns
• Knowledge that leaves with whoever left
• Impact on morale of the team that stays

And there’s more: in 2024, Brazil hit a historic record of voluntary terminations, with 6.5 million recorded between January and September (FGV), reaching approximately 8.5 million for the whole year (LCA Consulting). People are leaving by choice!

The Elephant in the Room: Lack of Recognition

Here’s the plot twist nobody expected:

65% of employees who resign did NOT feel recognized

This data is from Gallup and it’s devastating. It’s not just about salary, folks. It’s about making people feel valued.

The main reasons for turnover in Brazil:

1. Lack of positive leadership and feedback
2. Toxic or misaligned culture
3. Lack of recognition (BINGO!)
4. No career plan
5. Inadequate compensation

Notice that recognition appears in the top 3? And guess what? Smart gifts and recognition programs are one of the most effective ways to solve this.

THE SOLUTION: Corporate Store (and why it’s different from “giving gifts”)

Now that you understand the size of the problem, let’s talk about the solution. And no, it’s not simply “giving more gifts.” It’s about creating an intelligent system that transforms corporate merchandising into a strategic engagement tool.

Traditional Gift vs. Corporate Store: The Difference That Changes Everything

The Numbers That Prove: Corporate Store WORKS

Redemption Rate

80% vs 35-45% for traditional gifts

When the employee CHOOSES what they want, they actually use it. Seems obvious, right? But most companies still send one-size-fits-all t-shirts to everyone.

Satisfaction with Choice

97% vs 63% when someone chooses for you

The psychology behind it is simple: autonomy = appreciation. When you let the person choose, you’re saying “I trust you, I know you know what’s good for you.”

Engagement with Recognition

+67% engagement when gifts are integrated with recognition programs

It’s not just giving the gift. It’s creating a system where the gift is part of a recognition journey.

Brand Recall

270% higher than digital-only channels

And more: 80% of people remember the brand of a promotional product they received in the last 24 months. Try doing that with an Instagram banner!

Administrative Time Reduction

70-80% less HR time spent on gift logistics

That time your HR spent calling suppliers, checking inventory, sending emails asking for t-shirt sizes? Gone. All automated.

In practice: One of Glim’s clients reduced onboarding kit management time from 6 hours to 15 minutes per batch, achieving an 83% redemption rate. The secret? Automation + products people actually want.

Calculating ROI: The Math That Convinces the CFO

Let’s do a simple calculation for a company with 500 employees:

Scenario: Company with 500 employees

Turnover Savings:

• Current turnover: 50% per year = 250 departures
• Average replacement cost: R$ 15,000 (being conservative)
• Total turnover cost: R$ 3,750,000/year
• If you reduce 15% of turnover with better recognition: Savings of R$ 562,500/year

Operational Savings:

• 70-80% reduction in HR administrative time with gifts
• Elimination of waste with stuck inventory (25-35% reduction)
• Supplier consolidation and scale negotiation
• Estimated savings: R$ 50,000-80,000/year

Typical investment:

• Platform + Inventory: R$ 150,000-200,000/year

ROI: 180-280%

GLOBAL DATA: Companies report R$ 5-6 return for every R$ 1 invested in strategic gifts!

The 12 Moments You NEED to Automate

86% of employees who use company gifts feel more connected to the organization. But timing is everything. Here are the critical moments:

Onboarding (the first 30 days are crucial!)

1. Welcome kit 3 days BEFORE start - first impression is everything!
2. Choice credit in week 1 - gives autonomy from the start
3. 30-day gift - celebrates the official “arrival”

Continuous Recognition

4. Company anniversaries - 1, 3, 5, 10 years. All automatic, zero manual work.
5. Personal birthdays - with personalized message
6. Promotions - celebration kit
7. Goal achievement - immediate recognition
8. Peer recognition - when colleagues recognize colleagues

Life Events

9. Marriage - shows the company cares beyond work
10. Child birth - special kit for new parents
11. Course/certification completion - values those who are developing

Remote Teams

12. Quarterly drops - maintains connection with those who are far away

Products That WORK in 2025

2025 TREND: Companies that offer 15 HIGH-quality items have more engagement than those with 100 low-quality items! The premium market grows 12% per year.

The golden rule:

“If you wouldn’t use it, don’t give it to your employee.”

How Glim Can Help

Glim is the Brazilian platform that transforms corporate gift chaos into an intelligent recognition store.

What we do:

• Personalized store with your company’s look — your logo, your colors, your identity
• Premium product curation — no generic gift that becomes a paperweight
• Automation of key moments — onboarding, birthdays, goals, all on autopilot
• Complete dashboard — engagement metrics, redemption, and real-time ROI
• Delivery throughout Brazil — from north to south, and abroad too
• Integration with your HR — connects with systems you already use

Companies that trust Glim: Stone, Uber, Petrobras, Samsung, and dozens of other Brazilian brands.

Schedule a free demo

The Final Message

A corporate store isn’t just about giving t-shirts. It’s about creating a recognition infrastructure that:

• Reduces turnover (and the absurd costs that come with it)
• Increases engagement (transforming employees into brand promoters)
• Strengthens culture (tangibilizing values in products)
• Saves money (automating chaos)
• Generates data (to make better decisions)

In a country with the world’s highest turnover and R$ 77 billion lost per year from disengagement, any tool that helps retain and motivate talent is worth gold.

And the best part: unlike raising salaries or changing the entire company structure, implementing a corporate store is something you can do in 3-4 months and start seeing results.

The question isn’t “why do this?”

The question is “why haven’t you started yet?”

Glim exists because we believe recognizing people shouldn’t be a logistical chaos. It should be simple, beautiful, and measurable.

Discover the corporate store solution