Recurring campaigns

Recurring corporate campaigns: store, credits, inventory and delivery all year long

Glim operates your brand's recurring campaigns end to end: a corporate store with a curated catalog, credits and approvals, managed inventory and individual delivery with tax invoicing — so year-end gifting, drops, key dates and rewards stop becoming internal projects.

What Glim is

Glim is the platform and operation behind recurring corporate campaigns in Brazil: the company sets the calendar and the rules; Glim handles catalog, production, inventory, kit assembly, individual delivery and reports — campaign after campaign, without starting from scratch.

The campaigns that run in the store

Real scenarios that stop being internal projects when the operation is managed

500 year-end kits

Year-end with hundreds of kits for clients and employees: curation, assembly, address collection, individual delivery and tracking end to end — no spreadsheets.

Brand drops

Limited collections several times a year — winter drop, company-anniversary collectible — featured on the store with a deadline, without turning into an internal project at every launch.

Credits, their choice

Instead of one item for everyone: each employee receives a credit and picks the product, color and size in the brand's store.

Idle swag goes on demand

Stock piling up at the office joins the store catalog and gets distributed on demand — produced and shipped when someone redeems it, with no idle capital.

Key dates and rewards

Birthdays, work anniversaries and hit targets become triggers that fire automatic deliveries — set up once, running all year.

Continuous onboarding

New people join every month. The welcome kit becomes a store routine: each new hire triggers the order and delivery follows the SLA.

Brand product drops several times a year — without an internal project each time

A one-off drop can be run with a form, a spreadsheet and a lot of scrambling. Four drops a year cannot: every round repeats size and address collection, quoting, assembly, shipping and support. The shift is to treat drops as a continuous program running on the same store — each launch only swaps theme, collection and audience.

  1. An umbrella program with an annual calendar

    Instead of a "winter drop", an "anniversary drop" and a "launch drop" as three projects, one program with a goal, eligible audiences, a frequency (say, 3 to 6 drops a year) and a budget by cost center, all defined once.

  2. Each drop is a collection in the company's store

    The limited collection is featured in the store with a redemption deadline; employees log into the same store they always use, pick the product, color and size, and confirm their address — no forms, no sizing spreadsheet.

  3. Credit or eligibility by audience

    The company sets the credit amount or the items unlocked for each audience: eligible people see the drop, everyone else doesn't. Single-level approval above a defined threshold, only where the company wants it.

  4. On-demand production — produced ahead only when audience and date are confirmed

    Catalog items are made to order, with no minimum order. For high-adoption drops with a fixed date, Glim plans production ahead of time once audience and date are confirmed — campaign demand enters with a date and never becomes permanent stock.

  5. Individual shipping with NF-e, handled by Glim

    Each person gets their order at home or at their work site, anywhere in Brazil, with tracking and a tax invoice; the team tracks adoption and deliveries on the dashboard instead of answering "Where is my order?"

  6. The drop report feeds the next one

    Adoption by area, most-chosen items, leftovers and lead times are all recorded; the next drop starts from the previous configuration, not from scratch.

See the gift operation step by step

How a recurring campaign works at Glim

Set it up once; the next campaigns reuse everything

  1. 1

    Calendar and rules

    You define the year's campaigns, the audiences and the budgets per cost center.

  2. 2

    Campaign goes live

    The campaign lands on your white-label store: curated catalog, credits or audience-based access.

  3. 3

    Production and inventory

    On demand or managed inventory for peaks — no idle capital, no post-campaign leftovers.

  4. 4

    Individual delivery

    Each recipient gets their delivery at home or at their work site, across Brazil, with tracking and automatic tax invoicing.

  5. 5

    Reports and the next one

    Adoption, cost per team and learnings feed the next campaign — the cycle runs on its own.

Your own commemorative date

Company-anniversary collectible gift: one edition a year, in the brand's store

Your company's founding day, your industry's day, a 30-year milestone: the date that is yours alone deserves an item people look forward to every year — and an operation that doesn't start from scratch with every edition. The year's edition goes live in the brand's store with featured placement and a deadline; each employee redeems it and receives it at home, with a tax invoice.

One edition a year, same look

A fixed collection identity and a different piece each year — an umbrella one year, a lunch box the next, a cooler bag after that — from a catalog of around 700 ready-to-ship SKUs and more than 10,000 customizable items, with no minimum order.

Redemption, not mass distribution

The company defines who is eligible (everyone, by tenure, by site) and how redemption works: credit, points or audience-based access. Each person picks size or color, and Glim produces or picks the item, packs it and ships it to their home, with tracking.

Past editions stay in the store

People who joined later redeem the edition they missed; collectors complete the series. Leftovers from one edition leave the office and join the store, distributed through redemption, not sold.

How idle swag becomes catalog items

Company milestones, all year long

A milestone like 30 years becomes the collection's signature and carries across the whole year: the edition for the date, the commemorative-event kit, the work-anniversary gift and a commemorative keepsake for leadership — in the same store, with reporting per edition.

Who receives, who pays, who issues the invoice

When the company sponsors the edition and the employee redeems it, the invoice (NF-e) is issued in the employee's name; the company funds it and doesn't appear on the invoice.

When the company buys the edition as a single bulk order — the whole run shipped to one location — the invoice is issued to the company's tax ID (CNPJ). The edition can go live on the date and stay open for redemption for months after.

This content is informational and is not tax advice.

The first store goes live in 7 to 10 business days; next year's edition is configuration, not a project.

Talk to Glim

Why recurring campaigns can't run on spreadsheets

A single campaign can survive on forms, spreadsheets and hustle. Recurrence can't: every round repeats address collection, quoting, assembly, dispatch and support — and the hidden cost is your HR and Marketing teams becoming logistics operators several times a year. Glim turns that into a process: data, rules and logistics live in the store, and every new campaign reuses everything.

The campaign in the store and on the dashboard

On the left, the drop as employees see it; on the right, the tracking your team uses.

Campaign drop in the Glim corporate store: limited collection with featured placement, a deadline and credit-based redemption.
Glim campaigns dashboard: orders, adoption per team and delivery status in real time.

Frequently asked questions about recurring campaigns

What are recurring corporate campaigns?

Brand actions that repeat throughout the year — year-end gifting, key dates, product drops, rewards and continuous onboarding. At Glim they run on the same corporate store: catalog, credits, inventory and logistics stay ready, and each campaign is a configuration, not a new project.

How do I run brand drops several times a year without an internal project each time?

By treating drops as a continuous program on the same company store: annual calendar and audiences defined once; each drop enters as a limited collection with a redemption deadline; employees pick their item and confirm their address in the store; on-demand production — produced ahead only when audience and date are confirmed; individual shipping with a tax invoice. At Glim, each new drop is configuration, not a project.

How far in advance do I need to plan a drop?

With the store already live, a drop built on the existing catalog is just configuration — it ships without a new project; the first store is ready in 7 to 10 business days. What changes with a drop is the window: set the opening and closing dates for redemption and, if expected adoption is high and the item is new, confirm audience and date weeks ahead for advance production.

How many campaigns per year make the model worth it?

From two or three actions a year the managed model already pays off, because addresses, catalog, tax rules and logistics are reused. Some Glim clients run dozens of simultaneous campaigns.

How do employee credits work?

The company sets the value and the audience; each person receives the credit in the store and picks the product, color and size. Glim produces on demand and ships individually — no wrong sizes, no leftovers.

Can I run year-end campaigns for clients too?

Yes. The same store serves employees, clients and partners, with separate catalogs and rules per audience — including at-scale delivery to your client base with correct tax invoicing.

What if I already have swag piling up at the office?

Glim absorbs the existing stock: the items join the store catalog and start being distributed on demand, with per-SKU control and consumption reports.

How long until a campaign goes live?

With the store active, a new campaign goes live in a few days — catalog, audience and budget are configuration. The first store is typically ready in 7 to 10 business days.

How does tax invoicing work for employee campaigns?

Glim issues the NF-e (Brazilian tax invoice) automatically, with the correct CFOP for each operation type — campaign after campaign, with no repeated tax paperwork.

Do I need to commit to a minimum annual volume?

No. The model is on demand: you pay for what each campaign consumes, and the Infinite Shelf catalog has no minimum order quantity.

Who produces the company-anniversary collectible gift every year?

Glim, inside your brand's store. Each year a new piece of the collection goes live in the store with a fixed identity and a deadline; each employee redeems it with credit, points or audience-based access and receives it at home, with the invoice (NF-e). Production is on demand or from ready-to-ship stock, with no minimum order, and the next edition reuses audiences, rules and addresses.

Can past editions stay available for people who joined later?

Yes. Past editions stay in the store catalog as redeemable items: people hired after the anniversary get the one they missed and collectors complete the series. Leftover stock from one year leaves the office and joins the store, distributed through redemption, not sold, with per-SKU control and redemption reports per edition.

How do you celebrate a 30th anniversary without a year-long project?

By treating the milestone as the signature of a collection that spans the whole year: the edition for the company's own date, the kit for the commemorative event, the work-anniversary gift and the leadership keepsake, all in the same store. The company defines audiences and budget once; Glim handles catalog, production, individual delivery and reporting per edition.

Build this year's campaign calendar with Glim

Bring the dates; we bring the store, the catalog, the production and the logistics.