Buying gifts solves for the item. Running the operation solves for the process. Glim built this manual from what it learned operating corporate stores: how to organize catalog and inventory, distribute on demand, approve orders, ship individually and measure everything — without your marketing team becoming a logistics operator.
A corporate gifting operation involves catalog, inventory, access rules, orders, assembly, individual delivery, tracking, support and reports. It is different from buying gifts: a purchase solves a one-off demand; an operation solves the continuous flow — who can order what, on which budget, how each item reaches each person, and what the numbers say at the end of the month. A mature operation inverts the traditional model: instead of a thousand identical packages to one address, it assembles a thousand different packages for a thousand people on the same day — with per-unit traceability, a QR code on every item and barcode scanning at assembly. That traceability is what sustains 100% assembly accuracy and over 95% on-time deliveries.
The flow that turns one-off purchasing into a process
1
Define a curated catalog per audience and decide item by item: on-demand production (the default) or managed inventory for very high turnover. Truly managed inventory combines a permanent buffer, dated campaign plans and replenishment driven by real consumption.
2
Budgets per cost center, approval tiers and eligibility per team, role or unit — governance before the first order.
3
The item is produced and shipped when someone orders or redeems it — no annual inventory bet, no gifts piling up at the office.
4
Onboarding, key dates and rewards enter the calendar and run on the same structure — each new campaign is configuration, not a project. And every campaign has a single owner, accountable for the timeline from order to final delivery.
5
Each recipient gets their delivery at home or at their work site, across Brazil, with tracking and automatic tax invoicing.
6
Reports per campaign and per team: adoption, cost, delivery time and remaining inventory feed the next decision.
Idle swag is the most visible symptom of an operation without a process: batch buying for the discount, improvised distribution and leftovers taking up a room. The fix is inverting the flow — existing stock joins the store catalog with per-SKU control, distribution becomes on-demand, and the next purchases follow real consumption, not the annual bet. A classic mistake along the way: registering a campaign's one-off demand as permanent inventory — the system keeps replenishing after the campaign ends. Campaign demand goes in with a date; buffers are only for the continuous flow. The full annual-stock-vs-on-demand comparison shows the math line by line.
See the full comparisonWhat Glim is
Glim is the platform and operation that executes everything this manual describes: a curated catalog on your branded store, managed inventory and on-demand production, approvals per cost center, kit assembly, individual delivery with tax invoicing and per-campaign reports — for companies in Brazil.
By outsourcing the operational layer: at Glim, inventory lives in your branded store's catalog with per-SKU control, and distribution is on demand — picking, assembly, individual delivery, tracking and tax invoicing are handled by Glim, not by your team.
By putting a catalog between demand and production: whoever needs it orders (or redeems with credit) in the store — including via redemption links, where recipients confirm their own address and size — and the item is produced and shipped as orders come in. Glim runs this flow with a dispatch SLA and delivery across Brazil.
In the on-demand model, no minimum batch: catalog items are made to order. Managed inventory is reserved for very high-recurrence items — and even those are replenished based on consumption.
By migrating existing stock to the store (per-SKU control and real consumption) and replacing annual buying with on-demand production. The hidden cost of dead stock — tied-up capital, storage, obsolescence — usually outweighs the batch discount.
By rules: budget per cost center, approval tiers by order value and eligibility per audience. An off-policy order never reaches finance — it is blocked or routed for approval in the store itself.
Yes. Glim absorbs existing stock: the items join the store catalog and start being distributed on demand, with consumption reports per team.
A campaign involves a physical flow — inbound supplies, production, assembly and shipping. High-demand actions with fixed kits call for safety stock produced in advance; "a campaign for tomorrow" doesn't exist in a serious operation. With the store live and the calendar planned, each new campaign becomes configuration, and deadlines stop being a scare.
There are two tracks: direct sale to the employee, with the invoice issued to the recipient's CPF — which simplifies the company's tax treatment — or sale to the company with individual delivery notes for each recipient, the standard in B2B corporate gifting. The choice depends on who picks the item and who pays; Glim issues everything automatically on both tracks.
An agency solves production per order — every campaign, a new quote. A managed operation keeps catalog, inventory, rules, addresses and logistics ready all year: a new campaign is configuration, not a restart. For recurring demand, total cost is usually lower.
Glim executes this manual for you — from the store to individual delivery, with reports.
Year-end, drops, key dates and rewards running all year on the same operation.
Learn more about Recurring campaignsThe managed store that hosts the operation: catalog, credits, inventory and delivery.
Learn more about Corporate storeThe full math on why buying the whole year upfront is rarely cheaper.
Learn more about Annual stock vs on demandThe curated catalog and on-demand production that supply the operation.
Learn more about Custom corporate gifts